Post-Andromeda Ad Strategy · 6 Avatars · 30 Ads Total
1 Prospecting CBO Campaign → 6 Ad Sets (one per avatar below) → 5 ads each
Launch strategy: Each ad set gets a 7-day minimum budget, then runs free in the CBO.
Placement priority: Instagram Reels first (cheapest CPI at $6.50), then Feed, then FB Reels.
Week 1: Launch Closet Paralytic + Mom Ghost · Week 2: Add Style Relic + Weight Waiter · Week 3: Add Meno-Morpher + Scroll Comparer
Alison's organic reels matched to archetypes. Check each one off as you turn it into a paid ad. Sorted by views (proven scroll-stoppers first).
Once you take out that 80%, you're going to be able to intentionally fill in the gaps in your wardrobe. You're going to be able to walk into the store and know exactly what you need.
You probably already own way more clothes than you realize, you just don't know how to style them. So, let's start practicing!
Hey there! There are a lot of new faces here lately so I figured it's high time for an updated intro. Welcome to my little corner of the world!
As a personal stylist, I've been using and recommending the 3 box method for years. Here's how it works: Grab three boxes (or bags) and label them: Closet cleanout made simple.
Stylish women aren't stylish because they have expensive clothes—or even a ton of clothes. It's because they know how to style what they already own.
Don't let boredom send you shopping again! Instead, let's reinvent what you already own and love! To do this, find an outfit you like on Pinterest or Instagram, then recreate it with what's in your closet.
Most women think building a wardrobe is about buying more—but the real problem usually comes down to how you're building it. That's why I created the Outfit Formulas app.
You don't have a wardrobe problem. You have a visibility problem. You're sitting on 50+ outfits you've never seen.
[OPEN: Woman standing in front of packed closet, pulling things out and putting them back] "Every single morning. Same thing. I open my closet — it's FULL — and I stand here thinking... I have nothing to wear." [She holds up random pieces looking defeated] "I'd try on 3, 4, 5 things. Hate all of them. And just go back to the same jeans and black top. Again." [She picks up her phone, opens the app] "Then someone told me about Outfit Formulas. I put in what I already own and it showed me combinations I literally never thought of." [Cut to her wearing a great outfit, smiling in the mirror] "This top? I've had it for 2 years. Never wore it. Because I never knew it went with THESE pants and THIS jacket." [She gestures to herself] "50 outfits were hiding in my closet. I just couldn't see them." [TEXT ON SCREEN: Your closet has outfits you've never seen.] [CTA: Try it free — link in bio]
[HOOK — first 3 seconds, text on screen + voiceover] "Full closet. Nothing to wear. Every. Single. Morning." [Quick cuts: alarm going off, closet doors opening, clothes being pulled out and tossed on bed, woman looking frustrated in mirror] "You're not bad at getting dressed. You just can't SEE the outfits hiding in your closet." [App demo: scrolling through outfit combinations made from her actual clothes] "Outfit Formulas shows you what goes with what — from clothes you already own." [Before/after: messy closet morning → confident walk out the door] "Stop staring. Start wearing." [TEXT ON SCREEN: See your hidden outfits →] [CTA: $1 to try it]
[IMAGE: Overhead shot of clothes scattered on a bed — the aftermath of a failed try-on session] HEADLINE: "I tried on 5 things. Hated all of them. Went back to the same jeans." SUBHEAD: Sound familiar? Your closet has 50+ outfits you've never seen. We'll show you. PRIMARY TEXT: Every morning, same thing. Open the closet. Stare. Pull something out. Try it on. Hate it. Repeat 4 more times. End up in the same jeans and black top. Again. You don't have a wardrobe problem. You have a visibility problem. Outfit Formulas shows you outfit combinations from clothes you already own. No shopping. No subscriptions boxes. Just your closet — unlocked. 👉 Try it for $1 CTA BUTTON: See Your Hidden Outfits
[Founder speaking to camera, casual setting — not polished/corporate] "Can I tell you something? 73% of women say they have nothing to wear — even though their closet is full. You're not bad at getting dressed. You're not lazy. You're not hopeless. You just can't see the outfits that are already in there. Think about it — you have tops, bottoms, jackets, scarves, shoes. But nobody ever showed you which ones go TOGETHER. That's literally what we built Outfit Formulas to do. You tell us what you own. We show you the combinations you never saw. No shopping. No 'buy these 10 basics.' Just your closet — finally making sense." [TEXT ON SCREEN: See your hidden outfits →]
[Founder speaking to camera] "Here's something nobody tells you about your closet. You don't have a wardrobe problem. You have a visibility problem. The average woman wears 20% of her wardrobe. That means 80% of your clothes are just... sitting there. Not because they're bad. Not because you have bad taste. Because nobody showed you the combinations. It's like having all the ingredients for 50 meals but no recipes. That's what Outfit Formulas is — recipes for your closet. You already have great outfits in there. You just haven't seen them yet." [TEXT ON SCREEN: $2,000 in unworn clothes. 0 recipes. Until now.] [CTA: Try Outfit Formulas — $1]
You're not waiting to lose weight to dress well. You're dressing badly because you're waiting — and it's making everything harder.
[OPEN: Woman looking at clothes that clearly don't fit, pushing hangers aside] "For 3 years, I didn't buy a single piece of clothing. Because I was going to lose the weight." [She holds up a pair of jeans, looks at them] "I kept these size 8s in my closet like a promise. Meanwhile, I was wearing the same 3 stretched-out leggings every day and hating how I looked." [Beat — she looks at camera] "You know what finally changed? I stopped punishing myself for the body I have RIGHT NOW." [She opens the app] "Outfit Formulas doesn't care what size you are. It takes what you actually own — what actually FITS — and shows you outfits you never thought of." [Cut to her in a put-together outfit, looking in the mirror with a genuine smile] "I didn't lose a single pound. But I stopped hiding. And honestly? That changed everything." [TEXT ON SCREEN: Dress for the body you have. Not the one you're waiting for.] [CTA: Try it free]
[HOOK — bold text on screen] "Stop waiting to lose weight to dress well." [Quick cuts: scale, too-tight clothes, woman grabbing 'whatever fits'] "Here's the trap: You won't buy clothes because you're going to lose the weight. So you wear ill-fitting stuff. Feel terrible. Disengage more. It's a loop." [App demo] "Outfit Formulas works with what you have RIGHT NOW. Whatever fits. Whatever size. It finds the combinations that actually look good." [Woman walking out confidently] "You don't need to be smaller to have style. You need to stop waiting." [TEXT ON SCREEN: Your body right now deserves good outfits.] [CTA: $1 trial]
[IMAGE: Woman looking genuinely confident in casual-but-styled outfit. Real body, not model.] HEADLINE: "You're not waiting to lose weight to dress well. You're dressing badly because you're waiting." SUBHEAD: Break the loop. Dress for right now. PRIMARY TEXT: You haven't bought clothes in years. You keep thinking you'll lose the weight first. Meanwhile, you pull on whatever fits and try not to look in the mirror. Here's what nobody tells you: waiting is making it worse. When you feel bad in your clothes, everything feels harder. Outfit Formulas shows you how to look put-together with what you already own. Whatever size. Whatever shape. Right now. No shopping required. No judgment. Just outfits that work for the body you have today. 👉 Start your $1 trial CTA BUTTON: Dress For Right Now
[Founder to camera] "I want to talk to you if you haven't bought new clothes in a while. Not because you can't afford them. But because you keep telling yourself... I'll buy nice things when I lose the weight. So right now, you're wearing the same few things that still fit. And every morning, you feel... less than. I see you. And I want to tell you something: Your body right now — today — deserves to feel good in clothes. You don't need to earn style by being smaller first. Outfit Formulas takes what you already own — what actually fits you right now — and shows you outfits you never knew you had. It's not about the size on the label. It's about looking in the mirror and not hating what you see." [TEXT ON SCREEN: You don't need to be smaller to have style.]
[Founder to camera] "There's a doom loop that nobody talks about. You gain weight. You stop buying clothes. You wear whatever fits. You feel terrible. You disengage. You gain more weight. The loop isn't broken by losing weight. It's broken by dressing well at ANY weight. When you put on an outfit that works — that actually looks good on you right now — something shifts. You stand taller. You show up differently. You stop hiding. That's what Outfit Formulas does. We don't care about your size. We care about making you feel like YOU again. With what you already own." [TEXT ON SCREEN: Break the loop. Dress for right now.] [CTA: $1 trial — see your outfits]
Your old formulas aren't broken because you did something wrong. They're broken because they were built for a body you don't have anymore. That's not a failure — that's biology.
[Woman sitting casually, speaking directly to camera] "Nobody warned me about this part. I didn't just gain weight. My body... rearranged itself. The waist I always counted on? Gone. My arms, my belly, my back — everything shifted." [She gestures to herself] "And all my tricks stopped working. The wrap dress that always saved me? Nope. The high-waisted jeans? Not anymore." [She looks genuinely confused] "I felt like I was dressing a stranger's body." [She picks up phone, opens app] "A friend told me about Outfit Formulas. I put in what I actually own — what fits THIS body, not the old one — and it started showing me combinations that work NOW." [Cut to her in a confident outfit] "I'm not going to lie — I still miss my old body sometimes. But at least I'm not fighting my closet every morning anymore." [TEXT ON SCREEN: New body. New formulas. Same you.] [CTA: Try it — $1]
[HOOK — text on screen + voiceover] "Your body didn't just gain weight. It reorganized itself." [Quick cuts: woman pulling at clothes that don't sit right, bloated belly, looking confused in mirror] "Perimenopause. Menopause. Hormones. Your old outfit formulas were built for a body you don't have anymore." [App demo: inputting current clothes, seeing new combinations] "Outfit Formulas builds new combinations for the body you have NOW. Not the one from 5 years ago." [Woman looking put-together, walking out confidently] "New body deserves new formulas." [TEXT ON SCREEN: Works with what you own. For the body you have today.] [CTA: $1 trial]
[IMAGE: Woman 45-55 looking at herself in mirror with slight smile — acceptance, not defeat] HEADLINE: "Your old formulas aren't broken. They were built for a different body." SUBHEAD: Perimenopause changed your body. Time to update your outfit formulas. PRIMARY TEXT: Your body didn't just gain weight — it reorganized itself. The waist you could always count on? Gone. Bloating that changes by the hour. Arms, belly, back — everything shifted. And every outfit trick you used to rely on? Stopped working. That's not a failure. That's biology. Outfit Formulas builds NEW combinations for the body you have right now. From clothes you already own. No shopping. No "hide the belly" tricks. Just outfits that actually work on YOUR shape today. 👉 Try it for $1 CTA BUTTON: Get New Formulas
[Founder to camera] "If you're going through perimenopause or menopause and your body feels like it belongs to someone else — I want you to hear this. You didn't do anything wrong. Your body didn't just add weight. It redistributed everything. Your waist shifted. Your proportions changed. The bloating comes and goes randomly. And every outfit formula that used to work? Suddenly doesn't. That's not because you lost your style. It's because the style was built for a body that doesn't exist anymore. You need new formulas. For THIS body. That's exactly what our app does — takes what you own and builds combinations that work for your shape right now. Not 5 years ago. Right now." [TEXT ON SCREEN: New body. New formulas. Your clothes.]
[Founder to camera] "Quick truth bomb for anyone whose body changed in their 40s or 50s. Your style didn't break. Your biology changed. Think about it — you spent 20 years learning what works on your body. Then hormones came in and said 'actually, we're moving everything around.' Of course your old outfits don't work. They were designed for a body that no longer exists. That's not a personal failure. That's just... science. So instead of forcing old formulas on a new body, let's build new ones. Outfit Formulas takes your actual clothes — the ones that fit you TODAY — and shows you combinations you never thought of. Because your closet isn't the problem. The formulas just need updating." [TEXT ON SCREEN: Update your formulas, not your wardrobe.] [CTA: $1 trial]
You're not being vain for wanting to feel like yourself again. You're a woman who happens to be a mom — not the other way around.
[OPEN: Mom in leggings and oversized tee, kids running in background] "I realized the other day that I have two wardrobes." [She opens closet, shows two distinct sections] "This side — Target tees, leggings, the hoodie I wear every single day. This is what I actually wear." [She gestures to the other side — nice clothes, some with tags] "And this side. Dresses I used to love. Blouses that fit. Jeans that aren't yoga pants. I haven't touched them in... I don't even know. Two years?" [She looks at camera] "At some point, I stopped being a woman and became just... a mom." [She picks up phone, scrolls through Outfit Formulas] "Outfit Formulas made me realize I could wear those clothes. It showed me how to combine them in ways that are still practical — I can still chase a toddler — but I actually look like ME." [Cut to her in a real outfit, still chasing kids, but looking like herself] "Turns out, being a good mom and feeling like a woman aren't mutually exclusive." [TEXT ON SCREEN: You're a woman who happens to be a mom.] [CTA: Feel like yourself again — $1 trial]
[HOOK — text on screen] "When did you stop being a woman and start being just a mom?" [Quick cuts: leggings, Target run, messy bun, stained shirt, nice clothes hanging untouched] "You have real clothes in that closet. You just stopped wearing them." [App demo: real pieces being combined into mom-friendly but stylish outfits] "Outfit Formulas takes what you already own and builds outfits that are practical AND make you feel like a person again." [Mom walking out looking put-together but still real] "Still chasing toddlers. But actually feeling like yourself." [TEXT ON SCREEN: Your real clothes are waiting.] [CTA: $1 to try it]
[IMAGE: Closet with clear divide — one side practical/worn, other side nice/untouched] HEADLINE: "You have 2 wardrobes. One you wear. One that misses you." SUBHEAD: It's time to open the other side of your closet. PRIMARY TEXT: Left side: leggings, tees, the hoodie you wear every day. Right side: the clothes that used to make you feel like YOU. Untouched. Some still have tags. At some point, you stopped being a woman and became just a mom. You're not being vain for wanting to feel like yourself again. You're not selfish. You're not "too much." Outfit Formulas takes the clothes you already own — even the ones you forgot about — and shows you how to wear them in real, mom-proof life. Still practical. Still you. 👉 Try it for $1 CTA BUTTON: Feel Like Yourself Again
[Founder to camera] "Real question. When was the last time you wore something that wasn't 'mom clothes'? I'm not talking about date night. I mean Tuesday. Taking the kids to school. Running errands. When was the last time you put on something and thought — yeah, I look like ME? Because somewhere between the baby and the school runs and the laundry that never ends... you stopped dressing for yourself. The nice clothes are still in the closet. You just don't touch them because 'the kids will ruin them' or 'where would I even wear that?' Outfit Formulas shows you how to wear those clothes in your ACTUAL life. Mom life. Real life. Because you're a woman who happens to be a mom. Not the other way around." [TEXT ON SCREEN: Still a mom. Finally yourself again.]
[Founder to camera] "I need to say something to every mom watching this. Wanting to feel good about how you look is not vain. It's not selfish. It's not 'too much.' You spend all day making sure everyone else is fed, clothed, happy, organized. And when it comes to yourself? You grab whatever's clean. That's not 'being practical.' That's disappearing. You have beautiful clothes in your closet. You have style — it's just buried under 3 years of survival mode. Outfit Formulas doesn't ask you to go shopping. Doesn't ask you to find 'me time.' It just shows you what you already have — styled for the life you actually live. 5 minutes. Your closet. Outfits you never saw." [TEXT ON SCREEN: You're not vain. You're overdue.] [CTA: $1 trial]
Your style isn't gone — it's buried under leggings and life. You don't need reinvention. You need reconnection.
[OPEN: Woman flipping through old photos on her phone — younger her, stylish outfits] "Look at me here. I knew exactly what to wear. People used to stop me and ask where I got things." [She looks up from the phone] "That was... 6 years ago? Maybe 7. Before the pandemic. Before the weight. Before I just... gave up." [She looks at her current outfit — basic, safe, forgettable] "Now I wear the same 4 things on repeat. I can't even remember the last time someone complimented my outfit." [She opens the app] "Outfit Formulas took the clothes I still have — a lot of them from back when I had style — and showed me combinations I'd never tried." [Cut to her in a great outfit, looking at herself with recognition] "I looked in the mirror and for the first time in years, I saw HER again. The woman who loved getting dressed." [TEXT ON SCREEN: Your style isn't gone. It's buried. Let's dig it out.] [CTA: $1 trial]
[HOOK — text on screen] "Remember when getting dressed was actually fun?" [Old photos/video clips of stylish outfits, compliments, confidence] "Then life happened. The body changed. The leggings crept in. It's been years." [Current reality: same safe outfit, no effort] "Your style isn't gone. It's buried." [App demo: old favorites being recombined in new ways] "Outfit Formulas reconnects you with clothes you already love — in combinations you never tried." [Woman looking in mirror, smiling with recognition] "Time to feel like yourself again." [TEXT ON SCREEN: Your style is still in there.] [CTA: Reconnect — $1 trial]
[IMAGE: Woman smiling in mirror, slightly surprised — like she's seeing an old friend] HEADLINE: "Remember when people used to compliment your outfits?" SUBHEAD: Your style isn't gone. It's buried under leggings and life. PRIMARY TEXT: You used to know how to dress. It was effortless. Fun, even. People noticed. Then... life. The pandemic. The body change. The exhaustion. And slowly, the leggings crept in. The same 4 outfits. The "who cares" attitude. But here's the thing — your style isn't gone. The clothes are still in your closet. The taste is still in your brain. You just lost the thread. Outfit Formulas reconnects you with what you already own. New combinations. Old favorites. The feeling of looking in the mirror and thinking "THERE she is." 👉 Try it for $1 CTA BUTTON: Get Your Style Back
[Founder to camera] "I want to talk to the woman who used to have style. You know who you are. People complimented you. Getting dressed was fun. You had a thing — a look that was just... you. And then somewhere — pandemic, body change, kids, life — the leggings crept in. One day became a week. A week became a year. And now it's been so long you're not even sure you remember how. But here's what I know: your style isn't gone. It's buried. Under survival mode and exhaustion and 'who cares, I'm not going anywhere.' The clothes are still in your closet. The taste is still in your head. You just need someone to reconnect the dots. That's what Outfit Formulas does." [TEXT ON SCREEN: She's still in there. Let's find her.]
[Founder to camera] "You don't need a style makeover. You need a style reconnection. The difference is huge. A makeover says: what you have is wrong, start over. A reconnection says: everything you need is already there. You just lost the thread. Your favorite blazer? Still in the closet. Those boots you used to love? Still there. That top that made you feel incredible? Hanging in the back. Outfit Formulas takes all of those pieces and shows you NEW combinations. Things you've never tried. But with clothes that already feel like you. It's not reinvention. It's reunion." [TEXT ON SCREEN: Not a makeover. A reunion.] [CTA: Reconnect with your style — $1]
You don't need more inspiration. You need formulas that work on YOUR body. The shift from 'inspiration I can never reach' to 'combinations I can actually wear' changes everything.
[OPEN: Woman scrolling Pinterest, screen recording showing hundreds of saved pins] "847 pins. That's how many outfit ideas I've saved on Pinterest. Eight. Hundred. And forty-seven." [She looks up from phone, deadpan] "You know how many I've actually recreated? Zero." [She holds up a trend piece with tag still on] "I keep buying what influencers wear and then it sits in my closet because it doesn't look like THAT on ME." [She tosses it on the growing pile of 'inspiration purchases'] "Then I found Outfit Formulas and it was like... oh. OH." [App demo: her actual clothes being combined] "Instead of showing me what to buy, it shows me what to WEAR. From stuff I already own. On MY body." [Her in an outfit from the app, looking genuinely pleased] "No Pinterest required." [TEXT ON SCREEN: Stop saving outfits. Start wearing them.] [CTA: Try it — $1]
[HOOK — text on screen] "847 Pinterest pins. 0 outfits worn." [Quick montage: scrolling Pinterest, saving pins, buying trend pieces, trying them on, looking disappointed] "The problem isn't inspiration. You have PLENTY of inspiration. The problem is none of it works on your body." [App demo] "Outfit Formulas doesn't show you other people's outfits. It shows you YOUR outfits. From YOUR closet. For YOUR body." [Woman in an outfit she actually loves] "Stop saving. Start wearing." [TEXT ON SCREEN: Your closet > your Pinterest board] [CTA: $1 trial]
[IMAGE: Phone showing Pinterest board on one side, real closet on the other] HEADLINE: "You've saved 847 outfit ideas. Worn zero of them." SUBHEAD: Because inspiration doesn't dress you. Formulas do. PRIMARY TEXT: Pinterest: saved. Instagram: screenshot. TikTok: bookmarked. And when you try any of it on YOUR body, in YOUR mirror? Nothing. Ever. Looks. The. Same. The problem isn't that you lack style inspiration. It's that none of it was built for YOUR clothes, YOUR body, YOUR life. Outfit Formulas flips the script. Instead of showing you what other people wear, it shows you outfits from what YOU already own. Your clothes. Your body. Outfits that actually work. 👉 Try it for $1 CTA BUTTON: See YOUR Outfits
[Founder to camera] "How many outfit ideas have you saved on Pinterest? Be honest. 500? 800? More? And how many have you actually worn? Here's the thing — it's not your fault. Those outfits were styled on different bodies, with different clothes, for different lives. When you try to recreate them, it never looks the same. So you feel worse. And you save more pins. And the gap between the inspiration and the mirror gets wider. You don't need more inspiration. You have inspiration coming out of your ears. What you need are formulas that work on YOUR body, with YOUR clothes, in YOUR life. That's what we built." [TEXT ON SCREEN: Stop scrolling. Start wearing.]
[Founder to camera] "There's a massive difference between inspiration and formulas. Inspiration says: look at this beautiful outfit on this beautiful woman. Now go figure out how to make it work on you. Formulas say: here are YOUR clothes. Here's how they go together. Wear this tomorrow. One makes you feel inadequate. The other makes you feel confident. Pinterest is inspiration. Instagram is inspiration. TikTok is inspiration. Outfit Formulas is... formulas. For your actual closet. On your actual body. That's the shift. From 'I wish I could look like that' to 'I'm wearing this tomorrow.'" [TEXT ON SCREEN: Inspiration makes you scroll. Formulas make you dress.] [CTA: $1 trial — see your formulas]